Solutions Partner
Grow your business as a solutions partner
You know your business better than anyone. It’s a win-win. You get our leadership software trusted by tens of thousands of organizations worldwide, technical support and sales collaboration. We get to reach more customers through your know-how and client relationships. Help your clients win, and earn a 30% revenue share.
How the Solutions Partner Program works
The NationBuilder Solutions Partner Program includes a community of digital strategists, web developers, full-service marketing agencies, as well as nonprofit and political consultancies.
Whether you’re looking to streamline your client tech stack, develop a recurring revenue stream, or find new clients focused on changing the world — our team will provide you with deep product and business development support to help ensure that as your clients grow, so do you.
What the Solutions Partner Program will do for you
Connect with customers
1 in 3 NationBuilder customers seek help from a certified partner on things like website theme customization, CRM implementation, and campaign strategy. We’ll steer them your way via 1:1 referrals and your profile in our Partner Directory.
Earn a 30% revenue share
Earn monthly revenue for every client that becomes a paying NationBuilder customer, so long as they remain a customer. With our “pay as you grow” pricing, as your client grows, so too will the monthly commission you receive for them.
All tools your clients need, in one place
Avoid the headache of having to maintain, and onboard your clients to 4 or 5 products. NationBuilder was purpose-built for community organizers, with a seamlessly integrated CRM, CMS, email, online donations and more all in one place.
Grow as a Solutions Partner
Dedicated contacts for sales support as well as product strategy; a growing library of resources to help you learn NationBuilder, and deliver ROI to clients; prioritized customer support requests, and insider info on product roadmap.
Become a Solutions Partner
Grow your clients today. We want to help you build a world class digital infrastructure for each client. Our Solutions Partner Program will unlock that for you. Fill in the form and one of our team will be in touch to get you set up with the Solutions Partner Program.
Become a partner
Grow your clients with one single integrated system
Bring efficiency to your clients day to day work by utilizing one system that brings together dynamic people database, email & text blasting, hosted action websites and fundraising into one place.
Track your growth
Use NationBuilder goals, dashboards and insights to review progress across clients and identify where there is room for improvement.
Save time for strategic guidance
NationBuilders integrated system allows you to save time on moving data from one system to the other and instead focus on what matters, offering strategic, goals oriented support that makes a difference.
Grow your clients with one single integrated system
Bring efficiency to your clients day to day work by utilizing one system that brings together dynamic people database, email & text blasting, hosted action websites and fundraising into one place.
Track your growth
Use NationBuilder goals, dashboards and insights to review progress across clients and identify where there is room for improvement.
Save time for strategic guidance
NationBuilders integrated system allows you to save time on moving data from one system to the other and instead focus on what matters, offering strategic, goals oriented support that makes a difference.
Partner testimonials
Trusted by partners across the globe.
Our clients often have trouble creating a digital presence that connects their mission to their audience and donor base. Combining a web platform, communication tool, and people database in one platform, NationBuilder really shines when you’re rallying a community around your organization and work.
Ed Wisnewski
Radish lab
“We’ve believed in NationBuilder since its beginning: we built our entire business model around it, based our innovative growth strategy on it, became Alliance Partners and alpha- and beta-testers of its new features, and brought in 30 new clients in a single year last year.”
Tyler Johnson & Jeff Slater
Founders, Progressive Nation
“Our partnership with NationBuilder is central to our work as a digital campaign agency. We collaborate with their team daily — to help new non-profits launch their first website, develop advanced organizing systems for major campaigns, and everything in between. We really appreciate NationBuilder’s openness, adaptability, and commitment to fostering long-term, productive relationships with its clients and partners.”
Rhys Forsyth
Operations Director, Code Nation
Solutions Partner FAQS
What benefits will we receive from the Solutions Partner program?
As a member of the partner program, you will receive:
- 30% share of the monthly Net Revenue we receive from each new customer that you refer to NationBuilder who becomes a Qualified Sale (for the first 12 months of their paid subscription)
- Dedicated contact at NationBuilder for sales and product strategy support
- Prioritized technical customer support
- Co-marketing and joint sales opportunities
- Listing in our Partner Directory, where you can advertise your agency’s services to the thousands of existing NationBuilder customers
- Access to Partner Portal which includes a number of free resources that equip you to both pitch the NationBuilder platform to Prospects (referral playbook, boilerplate pitch deck, etc), as well as help implement it (self-guided video training courses)
- Access to exclusive Slack community for ecosystem partners
- Early access to beta features and product roadmap insights
How does the referral commission work?
For every Prospect you register with NationBuilder that is approved and converts from a free trial to a Qualified Sale, we will send you a 30% share of their Net Revenue every month for the first 12 months of their subscription. We handle all the billing and collections, and then deposit your share to your bank account.
If a Qualified Sale upgrades their plan (e.g. from Starter to Pro), gets moved to a higher pricing tier (e.g. by growing their email list), or purchases any add-ons (except texting) — the dollar amount of your commission payout will grow as well. If they cancel their NationBuilder subscription, you will no longer receive commission for that customer.
How can I ensure that we get credit for new trial referrals?
You must register each Prospect with us using the form in your Partner Portal. To register a Prospect, you can use the lead submission form. We will notify you within five business days if the Registered Prospect does not qualify for referral commission.
You will provide the Registered Prospect with the personal referral tracking link you received when you signed up to be a Solutions Partner. The Registered Prospect has one month to sign up for a free trial of the Platform and 14 business days thereafter to convert to a paying customer which makes them a Qualified Sale on which commissions are payable..
If a Registered Prospect does not sign up for a NationBuilder trial before your deal registration expires (one month), you will need to complete the registration process again in order to re-qualify for commission. Exceptions will be made if the Prospect starts their free trial through your personal tracking link after deal registration expiration.
In cases where a Prospect does not use your tracking link to start their free trial, and the information they provide during setup doesn’t exactly match the information submitted by you during deal registration, we may request evidence that the Prospect was referred to NationBuilder by you or your team.
What if my referral is still an active client after 12 months?
If after 12 months you’re still working with the organization you referred and they are still an active and paid Qualified Sale, extended commission payout terms may be considered at NationBuilder’s sole discretion.
What if my client is an existing NationBuilder customer?
Only new Registered Prospects qualify for the Solutions Partner referral commission. However, if your client is on one of our self-serve plans (e.g. Starter/Pro), and you believe they could benefit from the features and services available through an Enterprise or Network contract, contact us about collaborating on an upsell, and we can provide a custom commission structure for closed deals.
Can I earn commission for referring Enterprise customers?
The Solutions Partnership Program is specifically set for standard customers (i.e. Starter & Pro). However we also have an Enterprise Affiliate program where you can earn commission on referrals of new Enterprise customers. If you would be interested in exploring this, please contact [email protected]
Can we instead pay for NationBuilder directly, and then bill our clients for that software cost (e.g. alongside our other services)?
Yes, this would fall into our Alliance Program. If you want to pay for NationBuilder on your clients’ behalf, please contact [email protected] to discuss custom Alliance partner plans.
We’re in a similar partnership with a NationBuilder competitor and/or similar product — is that a problem?
That’s a-okay! Solutions Partners are not required to exclusively refer their clients to NationBuilder. We want you to be able to offer your clients a menu of software recommendations -- and then steer them in whichever direction you believe will best meet their needs (as well as your own needs).