Built a sustainer acquisition campaign in NationBuilder offering exclusive shirt designs to new monthly donors. The build included an animated landing page showcasing the three shirt options, paired with a custom donation page that automatically loads the supporter's shirt choice and includes a promo code field. Liquid templating personalized the experience end to end, turning a merch incentive into a seamless flow from browsing to recurring gift.
EveryLibrary T-Shirt Donor Incentive Campaign
