SHFT partnered with Smoking Gun Media to evolve its digital presence and scale its position as a leading lifestyle platform for conscious consumerism.
Our work included website strategy, design, and e-commerce development, creating a more modern shopping and editorial experience that reflected SHFT’s sustainability-focused brand. We improved product discovery, filtering, reviews, and conversion pathways while building infrastructure to support the expansion of its catalog from 500 to more than 100,000 products.
We also developed a content, SEO, SEM, affiliate, and influencer strategy designed to grow awareness and attract high-intent audiences interested in sustainable design, ethical fashion, food, art, and culture. Video storytelling featuring artists, designers, and activists helped extend SHFT’s reach and strengthen its authority within the sustainability movement.
Across strategy, design, development, e-commerce, and digital marketing, the goal was to create one connected experience that inspired conscious consumption and converted audience interest into measurable growth. The work helped drive traffic from 10,000 to more than 1,250,000 monthly unique visitors and contributed to a 235% increase in revenue.
SHFT
