WPBDNA

Smoking Gun Media partnered with WPBDNA to strengthen and unify its digital presence, brand, marketing, and community communications.

The scope of the project included **website design and development, CRM strategy and management, email newsletters, brand strategy, campaign creative, brand assets, audience management, event promotion, and the development of local guides and community resources.**

Our work focused on creating a cohesive digital ecosystem for WPBDNA—ensuring that its website, email marketing, campaigns, events, and branded materials worked together rather than operating as separate initiatives.

We developed and refined WPBDNA’s visual and messaging direction while creating a library of practical brand and campaign assets for ongoing use. We also strengthened the organization’s communications infrastructure through CRM and audience management, helping WPBDNA better organize, segment, and communicate with residents, members, local businesses, and community stakeholders.

For ongoing communications, we developed newsletters and email campaigns that combined content strategy, copywriting, design, calls to action, and audience targeting. Event promotion extended across web, email, social, and campaign assets to create consistent visibility and encourage community participation.

We also developed local guides and community-focused content designed to make WPBDNA’s digital presence a useful neighborhood resource—connecting the community with local businesses, events, organizations, and opportunities to get involved.

The result is a more connected and consistent WPBDNA brand experience, supported by the digital tools, content, creative assets, and marketing infrastructure needed for ongoing community engagement.