For Germany's biggest private university, we were entrusted with conceptualizing a dynamic marketing campaign that involved a complete overhaul of their existing lead-generation landing pages for diverse degree programs. Our comprehensive approach encompassed:
- In-depth market research coupled with a thorough analysis of their offerings.
- Curating a variety of creative concepts, each paired with a distinct campaign message, allowing the client the luxury of choice.
- Crafting innovative design templates for social media to align with the new campaign.
- Penning compelling copy for the revamped landing pages, echoing the new campaign's tone and message.
- Bringing the landing pages to life with a fresh, modern design.
- Orchestrating a holistic video advertisement campaign — starting from meticulous scriptwriting, managing the filming logistics, all the way to the final edits.